Venminder Rebranding and Marketing Transformation

I’ve reimagined third-party risk management with vibrant, engaging branding. Explore Venminder's branding that brings life to every element—from logos and datasheets to comprehensive educational materials and applications across our digital ecosystem. Check it out!

CORPORATE BRANDING / SOCIAL ENGAGEMENT / B2B MARKETING / GTM / SALES ENABLEMENT / USER SUPPORT / INTERNAL COMMUNICATIONS

  • I led creative direction and managed a team of designers, motion graphics artists, developers, marketing, product managers and technical writers.

  • I utilized tools like Adobe Creative Suite, Pendo, HubSpot, Zendesk, Ceros, and Wrike.

  • I learned that SaaS software for B2B or enterprise clients can be an absolute blast. Who knew you could have so much fun with it?

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Challenges

  • Enhance brand visibility and user engagement

  • Simplify complex topics for better understanding

  • Generate leads for B2B customers

  • Improve client retention

Solution

Creative Direction

  • Built, led, and mentored a dynamic creative team.

  • Delivered cutting-edge branding solutions, including websites, ads, and videos.

  • Integrated AI tools for competitive analysis and innovative imagery.

  1. Marketing Campaigns:

    • Developed B2B marketing campaigns targeting SME and Enterprise audiences.

    • Created impactful product-focused datasheets, brochures, videos, presentations, and educational materials.

    • Implemented an inbound marketing approach to generate MQLs and support sales.

  2. Branding Strategies:

    • Collaborated with cross-functional teams to craft branding strategies.

    • Ensured cohesive branding across Venminder’s application, HubSpot inbound marketing pages, and sub-brands.

    • Enhanced user experience with consistent brand image.

    • Introduced Venmonsters to the world.

  3. Product Marketing:

    • Co-led product marketing with a detailed project roadmap.

    • Focused on creative assets for weekly go-to-market (GTM) activities.

    • Managed the creation of sales datasheets, interactive product tours, in-app announcements, and walkthroughs.

  4. Educational Materials:

    • Worked with TPRM, BCP, cybersecurity, and compliance experts.

    • Created visually impactful materials for B2B and B2C audiences, simplifying complex topics into infographics, eBooks, whitepapers, videos, and webinars.

    • Developed a new look for the financial health assessment, one of Venminder's best-selling products.

  5. User Support:

    • Led the creation of a comprehensive user support site.

    • Included help articles, video tutorials, and in-app walkthroughs.

    • Used storyboards and research to understand user pain points and streamline communication and support via Zendesk and Pendo.

Results

  • Increased annual revenue from $7M to $47M.

  • Enhanced brand visibility and engagement.

  • Improved user experience and client retention.

  • Successfully stood out in the competitive compliance and financial sectors.

This transformation at Venminder showcases my ability to lead creative teams, drive innovative design, and deliver impactful marketing strategies that achieve measurable results.