Powerful social trends and corporate narrative for Bank of America
Assisted Bank of America in sharing their corporate narrative across enterprise channels and disseminating mobile trends through various social outlets.
CORPORATE BRANDING / SOCIAL ENGAGEMENT / ENTERPRISE COMMUNICATIONS
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I led creative direction for all graphics, emphasizing adherence to global brand guidelines.
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Utilizing Adobe Illustrator and InDesign, you ensured the work was on-point and innovative.
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I learned that following established guidelines can elevate design skills and inspire out-of-the-box thinking.
Challenges
Communicating Bank of America's corporate mission and narrative effectively across diverse enterprise channels.
Disseminating mobile trends through various social media outlets.
Crafting comprehensive documents to educate readers on Bank of America's vision, business practices, products, growth strategy, leadership, history, global economy, and climate impact.
Solution
Creative Direction
Assisted Bank of America in sharing their corporate narrative and mission across enterprise channels.
Developed multiple documents that articulated Bank of America's mission, vision for the future, business practices, products and services, growth strategy, leadership, history, and their impact on the global economy and climate.
Disseminated mobile trends through various social media outlets to keep both customers and enterprise accounts informed.
Results
Enhanced communication of Bank of America's corporate narrative and mission, ensuring consistent messaging across all channels.
Improved understanding among customers and enterprise accounts of Bank of America's vision, business practices, and impact.
Successfully shared mobile trends, increasing engagement and awareness through social media.