CORPORATE BRANDING

A line of models on a runway at a fashion show, showcasing elegant evening wear, with audience members on both sides taking photos.

A New Look for HL Group Luxury Agency

A webpage design homepage of HL Group with a fashion runway at the top, followed by sections on marketing services, a launch promotion for food, a portfolio grid featuring brands like David Yurman and Charlotte Tilbury, and a footer with contact info and images of diverse women and locations.

As the creative director, I had the privilege of rebranding and redesigning HL Group's corporate website, social media channels, and new business materials. By leveraging their dark branding and utilizing their client's amazing footage, I aimed to create a captivating online presence that would amplify HL Group's ability to forge connections and deliver results.

Working closely with the HL Group team, I harnessed the power of their existing dark branding to maintain a strong visual identity throughout the redesign. By strategically incorporating their client's amazing footage, we created a visually compelling experience that showcased HL Group's expertise and left a lasting impression on visitors.

Elegant interior with a large chandelier, decorative plants, and a woman in formal attire standing in a luxurious setting.
A collage of six slides showing various business and branding themes. The first slide has a black background with white geometric shapes and the text 'HYATT' and date 'April 2019'. The second slide has a black background with white text: 'We help brands advance and adapt in today’s ever-changing world.' The third slide contains a paragraph explaining the HL Group's founding and goals. The fourth slide has a white background with large bold text: 'strategic media influencer digital corporate crisis'. The fifth slide shows a collage of images of fashion, beauty, lifestyle, home, travel, and corporate branding, with corresponding labels below. The sixth slide has logos of various successful, prestigious, and brand companies, with text on the right: 'Building success with some of the world's most prestigious and intelligent brands.'
Two digital flyers for media consumption reports, each with a photo, headline, tagline, and a download button, against a black background. The left flyer features two women in red outfits with a pig, and the right flyer displays hands with gold confetti.

The rebranding and redesign efforts successfully captured HL Group's essence while utilizing their dark branding and client footage. The revamped corporate website, social media channels, and new business materials showcased the company's ability to connect with media, consumers, and partners. The result was an immersive online presence that delivered tangible results and reinforced HL Group's position as an industry leader.

Conclusion: As the creative director, I successfully reimagined HL Group's online presence by strategically utilizing their dark branding and client footage. The redesigned assets allowed HL Group to build relationships, foster partnerships, and start conversations more effectively. The project not only delivered remarkable results but also demonstrated HL Group's commitment to stretching the boundaries of what is possible in the industry.

Telling the story in social channels

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